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The Visible Scholar

20% for Pouring a Cup of Coffee? The Manipulative Art of Pre-Service Tip Requests

Monday, November 4, 2019
12:00 p.m. – 12:45 p.m.
Research & Collaborative Study Area, 1st Floor, Boatwright Library

Sara HansonDr. Sara Hanson
Assistant Professor of Marketing
Robins School of Business

Point-of-service apps such as Square and iPad technology are changing the etiquette of tipping. While the social norm to leave a tip at the end of a meal is common, what happens when we’re asked to leave a tip at the beginning of a service transaction (e.g., during payment but before receiving a coffee or sandwich)? Do customers see tip requests before service as manipulative? Do people tip more before or after service? Dr. Hanson will talk through some experimental studies and real tip data from a local Richmond business to provide insight into these questions.

Read publications by Dr. Hanson.

Taking place in an open venue in the library, The Visible Scholar Series provides a space for informal faculty talks on new publications. Students, staff and faculty can listen and view a scholar in action.